PROPOSAL
Build Targeted, High-Potential Relationships
for the US Market
Strategic Marketing & Outreach Support
Context: Calysta's Strategic Vision
Modern IP Firm & Expertise
Calysta is a new-style and modern Intellectual Property (IP) firm. We pride ourselves on having experienced professionals who understand client operations and strategy to tailor services to actual needs.
US Expansion & Partnerships
Peter, a partner and the US lead for Calysta, is responsible for building connections and strategic partnerships. His goal is to bring more business to our Brussels headquarters.
Maximizing Efficiency
While Peter effectively utilizes conferences and has access to great intelligence tools, these resources do not provide the level of detailed customization and specificity needed to efficiently build the right future business-generating relationships.
2
Proposal for Calysta, Nov 2025
Three work streams will reinforce each other, creating a relationship- AND business-building momentum
#1 Systematic Hyper-Targeted Outreach
A detailed process of identifying and prioritizing 100 most promising companies from a pool of 784 US companies with 20+ EP filings.
This involves comprehensive research based on revenue, funding, employee count, and legal team setup, alongside news monitoring, a tailored LinkedIn strategy, and personalized outreach conducted throughout the engagement period.
#2 Tactical Conference Outreach Support
Comprehensive pre and post-conference strategy, including systematic attendee scraping and identification (e.g., 1050+ attendees, with 24 top prospects identified for AIPLA).
This involves personalized outreach based on relevant priorities research and the development of effective follow-up templates to maximize networking and engagement.
#3 Content Calendar & LinkedIn Marketing
Optimizing LinkedIn profiles (headline, banner, about section) and implementing strategic content marketing with one weekly post for 13 weeks.
This includes thought leadership articles, event updates, and company reposts, all scheduled two weeks in advance for consistent engagement.
3
Proposal for Calysta, Nov 2025
Workstream 1:
Systematic Hyper-Targeted Outreach
Identify & prioritize top potential high-value relationships and nurture them over time
6k doesn't have a General Counsel, the President & the scientists seems to be dealing with IP https://www.linkedin.com/in/sam-trinch-b8a38714/
- Take the identified 784 US companies with 20+ EP filings in the recent years AND identify ~100 most promising based on
- current revenue, funding, employee count - smaller companies less likely to have legal partnerships cemented in
- trends in hiring, funding - successful, up-and-coming companies as the ideal partners for the future business
- aligned with Calysta's industry expertise eg bio, pharma, software, materials
- their legal team setup based on Linkedin (eg General Counsel?, IP specialist present?)
- with existing 2nd connections or viable path to get introduced
- Set up news and activities monitoring (Google Alerts.) for these companies to stay on top of the newsfeed
- Research and identify of key decision-makers within the top 100 accounts.
- Strategic following and connection requests on LinkedIn for identified decision-makers.
- Drafting & send out personalized outreach messages OVER course of the engagement
Out of Scope
- Management of client CRM systems.
- Ongoing daily engagement or account management beyond initial outreach - once they engage, Peter's responsibility to drive the relationship to ensure the authenticity .
4
Proposal for Calysta, Nov 2025
Workstream 2:
Tactical Conference Outreach Support
Provides comprehensive support for Calysta's participation in a few industry events - maximizing visibility and networking opportunities - expanded on the work we've done in October 2025 during POC stage for AIPLA 2025 conference.
- Scraped 1050+ conference attendees, identified top 24 for pre-conference outreach, identified their top 3 EU IP law relevant priorities per each person & shared the list for Peter to take action, positive response & a new high-potential relationship started
- Going forward will send the connection request with the short message on Peter's behalf
"Hey Tiep, noticed you are also attending AIPLA event in a few weeks in DC. I hope to connect there with DC-based professionals as debating if LA is the right place for me or another place would provide better work&life options (Recently relocated to the US from Belgium)."
In Scope
- Pre-conference outreach to key attendees, speakers, and potential partners - all work from identifying, collecting information & prioritizing, to researching relevant information, message drafts & execution
- Post-conference follow-up strategy and template development.
- Refinement of outreach strategies based on lessons learned from previous testing (e.g., AIPLA).
Out of Scope
- On-site logistics or event management.
5
Proposal for Calysta, Nov 2025
Workstream 3:
LinkedIn Profile Best Practices + Content Marketing Support
Establish consistent and impactful online presence for Peter through 1) assistance with improving the profile according to the best practices (»Peter's profile is our key relationship building asset«) + 2) strategic content marketing (1 post weekly for 13 weeks )
In Scope
- Developing a content calendar for the 13 weeks of the engagement (1 post weekly, mix of thought leadership, IRL event updates & company reposts)
- Example of first person sharing: "Common 3 mistakes we see with innovative bio startups expanding to the US", "Why innovative materials startups deal with EU directly"
- Thought leadership article concept generation and drafting (based on provided expertise)
- Ensuring content is created AND scheduled 2 weeks out
- Peter's profile upgrade: Headline, Banner & About review + suggestions for making the profile more attractive (texts & banner proposals included)
- Headline edit example: from "Partner bij CALYSTA" to "Helping innovative, US based companies protect their IP during along their globalization journey | Partner at Calysta, IP law firm based out of heart of Europe"
Out of Scope
- Direct interaction with LinkedIn comments or messages triggered by the posts
6
Proposal for Calysta, Nov 2025
Deliverables Summary
#1 Systematic Hyper-Targeted Outreach
Systematic outreach to 784 US companies with top 100 account prioritization and
personalized messaging
#2 Tactical Conference Outreach Support
Conference outreach support with attendee scraping, pre-conference outreach, and follow-up templates
#3 Content Calendar & LinkedIn Marketing
LinkedIn profile optimization and weekly content calendar with thought leadership posts
If over the 3 months,
- we can spark dozens of conversations with new, highly relevant professionals,
- a FEW of them will convert into short-term business opportunities
- easily worth hundreds of thousands of dollars over the years of business relationship
7
Proposal for Calysta, Nov 2025
Commercial Terms: Price, Payment & Else
Project Pricing Structure
Our pricing is structured as a fixed 5k USD monthly retainer, ensuring predictable costs and dedicated resources for the duration of the engagement. This model supports continuous value delivery across all agreed-upon workstreams.
Project Duration
The project requires significant setup, discovery, and foundational work in the first month, with measurable outcomes emerging in months two and three. For this reason, the engagement is structured as a minimum three-month term to ensure both parties realize the intended value.
Payment Schedule
First Invoice is issued upon executing the contract and will be due either in 5 business days or 2 days before the Kick Off, whatever is sooner.
Invoices for the month 2 and 3 will be due 1 and 2 months respectively from the project Kick Off. They will be issued and delivered 14 days before their due date to afford for sufficient processing time.
Terms and Conditions
A formal service agreement outlining the scope of work, confidentiality, intellectual property, and termination clauses will be provided for review and signature.
What's Included in the Price
The agreed-upon monthly retainer covers all activities detailed in Workstreams 1, 2, and 3, including content creation, outreach efforts, monitoring, and strategic support, $$$ of tools costs already included in the retainer.
Project scope can be changed upon mutual agreement.
8
Proposal for Calysta, Nov 2025
Clients love working with Katka & Sabotage Works because of their expertise, ease of working and consistently great ROI
9
Proposal for Calysta, Nov 2025
Ready To Get Started?
- Ask follow up questions - we are available for a quick live discussion / demo of work stream work
- Once we have agreement on the proposal
- You will receive the contract for review and signature
- Month 1 invoice will be sent upon contract execution
- Project kickoff and initial setup
- Regular check-ins and progress updates
We look forward to partnering with Calysta.
Please let us know if you have any questions or are ready to proceed by agreeing to the proposal terms.
10
Proposal for Calysta, Nov 2025